{"id":24370,"date":"2019-06-24T05:38:41","date_gmt":"2019-06-24T05:38:41","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=24370"},"modified":"2019-06-24T05:38:41","modified_gmt":"2019-06-24T05:38:41","slug":"how-to-optimize-your-app-for-best-app-store-ranking","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/how-to-optimize-your-app-for-best-app-store-ranking\/","title":{"rendered":"How To Optimize Your App For Best App Store Ranking"},"content":{"rendered":"

You\u2019ve surely heard of Search Engine Optimization<\/a>. Perhaps even worked on it. But the optimization process is not limited to only search engines. App stores can be optimized as well<\/span><\/p>\n

Suppose you launch an app. It\u2019s elegant, endowed with high-end features, and has a promising brand value. But it would be of no use if the user can\u2019t find your product. The app store is a huge platform with over 2 million applications. How likely is it that your app will rank on the first page, let alone at the top? The probability is thin, but the competition intense.<\/span><\/p>\n

Therefore you as an entrepreneur should know the technicalities behind pushing your product to a higher rank. There are several methods that can successfully place your app in a better position. Let\u2019s break them down shall we:<\/span><\/p>\n

Begin With An Attractive App Title and Right Set Of Keywords<\/span><\/h2>\n

Your app name creates the psychological impact that prompts the seeker to choose your product over other apps. Your app title should align with the user psyche. Also, insert a keyword within your title. It will help you to boost your product ranking on the app store. As you might know, keyword stuffing is discouraged by Google App Store, and can even get your app penalized should you attempt the same. You should incorporate the keywords as naturally as possible when describing your product. The frequency need not be too high. Just an optimum 5 to 6 times insertions would do.<\/span><\/p>\n

But research well on your keywords. It\u2019s tedious to determine the right keywords, but if you use the Google Trends and check which of them are used on search engines, you can easily incorporate them.<\/span><\/p>\n

You\u2019ll find that inserting the right ones will improve your ranking exponentially since users will now easily find your app by using those keywords. Your product will become more visible and findable on the app store. Use tools like SEMrush’s “Keyword Magic tool” to find suitable keywords<\/a> that are natural and in trend.<\/span><\/p>\n

Describe Your App Well<\/span><\/h2>\n

App descriptions are like a website\u2019s landing page. It plays a crucial role in drawing user attention. Every entrepreneur wants to generate a sale as soon as possible. You too should bank on the user visits by first describing your product.<\/span><\/p>\n

Make it detailed and up to date. Better description always helps in optimizing the app store. Try to cover the following points when describing your product:-<\/span><\/p>\n

    \n
  1. Your app\u2019s functions<\/span><\/li>\n
  2. The objectives of the app<\/span><\/li>\n
  3. User benefits from your app<\/span><\/li>\n
  4. The value it offers<\/span><\/li>\n<\/ol>\n

    Be frequent with the usage of images. Visuals are always instrumental in driving conversions. It has a better impact on user psyche than text-only descriptions.<\/span><\/p>\n

    Insert Screenshots<\/span><\/h2>\n

    Talking about visuals, it brings us to the concept of screenshots. Suppose you\u2019re booking seats for a movie. You and your friends want to collectively choose the seating arrangement. And your friends are not close by. So how do you usually go about it? Exactly, by sharing screenshots on the WhatsApp group.<\/span><\/p>\n

    You know deep down that screenshots can portray things much better than if you happen to explain every detail in words. Well, same with your app. The Play Store is a marvelous place for promoting apps indeed. But it is of no use if you can\u2019t help your users picturise what you\u2019re trying to convey. While you wonder <\/span>how to make an app<\/span><\/a>, also think about its\u2019s designs which will be extensively used for App stores and users. So, insert some colorful and well-detailed screenshots in your description section.<\/span><\/p>\n

    \"App<\/p>\n

    Insert Demo Videos<\/span><\/h2>\n

    When it comes to content, most people prefer short videos over descriptive ones. For example, documentary films are more popular among enthusiasts than texts and scriptures. Same with your digital content.<\/span><\/p>\n

    Whatever you want to convey, if you create a demo video, users would instantly be attracted towards it. They would see it until the end, as videos tend to keep people more engaged than texts. But bear in mind, the video should be illustrious enough to increase the chance of your app getting installed.<\/span><\/p>\n

    Determine The Right Category For Your App<\/span><\/h2>\n

    Apps, like physical products, fall into their respective categories. For example, a sports app can never be classified as a medical one. Or a ticket booking app can never be categorized under the food delivery ones.<\/span><\/p>\n

    You should determine which category your app belongs to, and put your product in that particular section. Proper categorization helps your app get discovered fast. Do not include your app in the wrong category. Never! There\u2019s a high chance your product will be red marked and removed from the play store altogether.<\/span><\/p>\n

    Select The Right Icon<\/span><\/h2>\n

    Icons have a significant impact on the user\u2019s mind; especially when it comes to applications. You see the thumbnails display the icon only. The very look and feel of the icon create a small step towards better user experience.<\/span><\/p>\n

    Maybe you like a certain style, but that doesn’t mean your users do. When launching your MVP, make sure to iterate the process by offering 5 to 6 variations each time.<\/span><\/p>\n

    Make Arrangements For Reviews<\/span><\/h2>\n

    Positive reviews are driving force behind an app\u2019s recognition. It is very essential to gain as many positive reviews as possible. In the app store, provide a rating section. where users can add their individual reviews and rate your product on a 1 to 5 scale. <\/span><\/p>\n

    Use Analytics Tool<\/span><\/h2>\n

    Like Google Analytics, you can also avail the app analytics tool<\/a> for tracking user inflows, installations, review stats, etc. You can also check your app store ranking using the tool. Your peers, their prospects, etc; everything can be analyzed by app store analytics. It is very essential for your app\u2019s marketing strategy. Some prominent app store analytics tools you can use are:<\/span><\/p>\n