{"id":27085,"date":"2019-09-06T13:01:07","date_gmt":"2019-09-06T13:01:07","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=27085"},"modified":"2019-09-06T13:01:08","modified_gmt":"2019-09-06T13:01:08","slug":"what-is-semantic-seo","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/what-is-semantic-seo\/","title":{"rendered":"What is Semantic SEO?"},"content":{"rendered":"\n

Keywords are to search as Seth Rogan is to the herb. With the increasing penetration of SEO techniques, the abuse of keywords to gain SERP ranks became prevalent. In one of many such instances, folks would smear non-text areas of the content with a keyword. Thus, heralding the era of keyword stuffing.  
<\/p>\n\n\n\n

A pokemon page stuffed with the pokemon keyword.<\/em> In the early days, page managers would colour the border blue to mask their attempt at keyword stuffing.<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Semantic, a word that appears quite so often. Even my company- Montaigne<\/a>\u2019s web page mentions the word at multiple locations. I often pondered over the various meanings and annotations that the word seemed to convey. The following is what I\u2019ve discovered so far. 
<\/p>\n\n\n\n

Starting with the definition, Semantic is defined as the meaning of words, signs, and sentence structure in Human Language. Note here the use of the word \u2018Language\u2019 as opposed to \u2018language\u2019. \u2018language\u2019 is a term reserved for languages that we come across on a daily basis. A few examples being English, French, Japanese, and Hebrew. \u2018Language\u2019 on the other hand refers to the principles or algorithms so to speak that makes up the human language in general.  
<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

What I just did is provide a linguist\u2019s perspective on the terminology Semantic. 
<\/p>\n\n\n\n

In terms of search, semantic has more to do with deciphering the meaning of the search.  Something to do with the intent behind a search. <\/p>\n\n\n\n

This means the search for a query is not only about the database of strings and text clusters but the contextual meaning of the \u2018entity\u2019 being searched. 
<\/p>\n\n\n\n

Amit Singhal, the head of Google search said in 2012- \u201cWe\u2019ve been working on an intelligent model…. that understands real-world entities and their relationships to one another: things, not strings.\u201d 
<\/p>\n\n\n\n

The programming uses fuzzy logic<\/a>, predictive <\/a>modelling, and deep learning<\/a> algorithms as well as text analytics<\/a>, knowledge graphs<\/a> and concept maps to provide the user with the order of links on a search engine results page (SERP<\/a>). <\/p>\n\n\n\n

Take for example the word ice cream. When I run a search for the term \u2018ice cream\u2019 (which in this case is the keyword) the search engine has a two-step job. <\/p>\n\n\n\n