{"id":33745,"date":"2020-04-09T07:57:38","date_gmt":"2020-04-09T07:57:38","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=33745"},"modified":"2021-05-18T15:43:38","modified_gmt":"2021-05-18T15:43:38","slug":"strategies-to-rank-your-local-business-website-in-2020","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/strategies-to-rank-your-local-business-website-in-2020\/","title":{"rendered":"Strategies to Rank Your Local Business Website in 2021"},"content":{"rendered":"\n<p>The first few months of 2020 have been\nchallenging for local businesses all around the world. Foot traffic is down and\nconsumers are spending less money.<\/p>\n\n\n\n<p>Society is learning a lot of tough lessons\nfrom this pandemic. In spite of everything else, this does underscore the\nimportance of building an online presence.<\/p>\n\n\n\n<p>More and more consumers are using the internet\nto find the products or services that they need. What are consumers searching\nfor to find your services? What do you see when you search for these terms\nyourself?<\/p>\n\n\n\n<p>If you\u2019re not on the front page, then to many\nof these consumers you might as well not even exist.<\/p>\n\n\n\n<p>This is where SEO comes into play. SEO is the process of structuring your website so that it shows up for popular search terms. There are plenty of Gurus who will tell you that you only need one or two specific things to rank, but what many forget is the basic process you can use. If you want to rank your business online, here is the simple 5 step process you need to follow.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"360\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Study-Competition-750x360.jpg\" alt=\"Study Your Competition\" class=\"wp-image-24208\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Study-Competition-750x360.jpg 750w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Study-Competition-750x360-300x144.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<ul><li><strong>Research your competitors<\/strong>:<br> Who is successfully ranked for the competive search terms? What are they doing differently than you. <br> <\/li><li><strong>Improve Your Web Design<\/strong>:<br> Is your site easy to use? Can website visitors find what they are looking for? <br> <\/li><li><strong>Optimize your Content<\/strong>:<br> You have to use the right words in the right places. If you\u2019re a plumber, consumers might search \u201chot water tank installation.\u201d If you don\u2019t mention this on your site, how does Google know that your site is relevant? <br> <\/li><li><strong>Get links from other sites<\/strong>:<br> Make sure you are listed on directories and build relationships with suppliers and partners who can link to you. <br> <\/li><li><strong>Optimize for conversions<\/strong>:<br> Not everyone that looks at your site is going to buy from or hire you. Try to make sure it\u2019s easy to find the information they need, and locate your contact information.<\/li><\/ul>\n\n\n\n<p>Feel a little lost? While i\u2019ve shown you the\nbasic process, let\u2019s go into a little more detail about what each step entails:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1:\nIdentify the Competition<\/strong><\/h2>\n\n\n\n<p><strong> <\/strong>It doesn\u2019t matter whether you\u2019re a beginner or an expert, the most important step to any SEO campaign is to <a href=\"https:\/\/ahrefs.com\/blog\/competitive-analysis\/\">research your competitors<\/a>. <\/p>\n\n\n\n<p>What keywords are they going for? How have\nthey structured their site? How many links do they have, and from what kind of\nsites? These are the questions to ask yourself.<\/p>\n\n\n\n<p>Every keyword is a little different, so\ninspecting the websites that are most successful in your niche can show you\nwhat is needed to rank for the same terms, and often copying their strategies\nare enough to get you started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Make Sure Your Web Design is On Point<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"726\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Best-Tips-For-Hiring-a-Web-Designer.png\" alt=\"\" class=\"wp-image-24172\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Best-Tips-For-Hiring-a-Web-Designer.png 1000w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Best-Tips-For-Hiring-a-Web-Designer-300x218.png 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/06\/Best-Tips-For-Hiring-a-Web-Designer-768x558.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong> <\/strong>There are tons of tiny technical factors to consider with SEO, but the most important thing to consider is <a href=\"https:\/\/bottomlinewebdesign.ca\/\">website usability<\/a>. <\/p>\n\n\n\n<p>Did you know that over 50% of website visitors\nare using their phones? And yet many websites just don\u2019t look right on a mobile\ndevice. We call this \u201cresponsive design,\u201d and it\u2019s one of the most overlooked\nusability issues many sites face.<\/p>\n\n\n\n<p>Beyond the design itself, you\u2019ll want to use\nGoogle analytics tools like user flow and metrics like bounce rate to find out\nwhat users are doing on your site. Are they finding the information they need?\nAre they moving through your sales process? <\/p>\n\n\n\n<p>If users are simply hitting your website and\nimmediately returning to the search engine, your SEO efforts are not going to\nhave any significant result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Optimize Your Content<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/08\/Competitor-Content-Strategy.jpg\" alt=\"Competitor Content Strategy\" class=\"wp-image-26457\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/08\/Competitor-Content-Strategy.jpg 1000w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/08\/Competitor-Content-Strategy-300x200.jpg 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/08\/Competitor-Content-Strategy-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Content optimization is one of the most important strategies in any SEO campaign. Sure, you can use tools to <a href=\"https:\/\/www.onely.com\/blog\/what-is-tf-idf\/\">make sure your TF*IDF is on point<\/a>, and there are tons of analytics to compare your content to others. <\/p>\n\n\n\n<p><em>But\nultimately it all boils down to this: <\/em><\/p>\n\n\n\n<p>if you want to be the first result in Google,\nyou need to cover the entire topic thoroughly and in detail. Write articles,\nand touch on topics that your competitors missed.<\/p>\n\n\n\n<p>Additionally, it\u2019s important to supplement\nyour primary pages with informational pages that target related keywords. After\nall, Google\u2019s main objective is to help users find informational resources. <\/p>\n\n\n\n<p>What resource would you recommend: a book\ncovering everything about one topic, or a single pamphlet with a sales page?\nMake your website the ultimate resource for consumers looking to hire a\nbusiness like yours and you are well on your way to starting a successful SEO\ncampaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: Get Relevant Links<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"548\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/11\/Backlinks-in-2019.jpg\" alt=\"\" class=\"wp-image-29940\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/11\/Backlinks-in-2019.jpg 816w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/11\/Backlinks-in-2019-300x201.jpg 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/11\/Backlinks-in-2019-768x516.jpg 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p>Link building is, for many, one of the most challenging aspects of SEO. But for local businesses, it doesn\u2019t have to be that hard. <\/p>\n\n\n\n<p>Step one is to get all of your branded links\nin place by setting up your core social media profiles.<\/p>\n\n\n\n<p>We recommend starting with:<\/p>\n\n\n\n<ol><li>Facebook<\/li><li>Twitter<\/li><li>LinkedIn<\/li><li>Gravatar<\/li><li>About.me<\/li><\/ol>\n\n\n\n<p>Next focus on citations &#8211; common business\ndirectories like Yelp, Yellowpages, etc. There are many lists of citations out\nthere, and I&#8217;d shoot for 50 citations in your first month. <\/p>\n\n\n\n<p>Make sure that every profile has a description\nof your business, your business name, address, and phone number. Formatting is\nimportant. <\/p>\n\n\n\n<p>Finally, for month 3 and on, round it out with\nsome backlinks from niche relevant sites. We recommend contacting suppliers,\nvendors, partners, or professional organizations related to your industry.\nOffer to provide them a useful article to their site and include a backlink.\nFor many local businesses you may need only 5 to 10 of these to rank well, and\nbeing connected to relevant websites in your industry helps you establish\nyourself as an authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 5: Optimize for Conversions<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2017\/09\/google-adwords-management-1024x538.png\" alt=\"PPC Management Expert\" class=\"wp-image-2442\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2017\/09\/google-adwords-management.png 1024w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2017\/09\/google-adwords-management-300x158.png 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2017\/09\/google-adwords-management-768x404.png 768w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2017\/09\/google-adwords-management-818x430.png 818w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Seo is all about getting more traffic. So what happens once you start getting that traffic? You want to pay attention to CRO: Conversion Rate Optimization. <\/p>\n\n\n\n<p>In short, you want to make the most of your\ntraffic by converting as many visitors as possible into paying customers. Start\nby taking some measurements. <\/p>\n\n\n\n<p>If you had 250 visitors one month and 4 sales,\nthen you have a conversion rate of 1.6%. What can you do to improve this? <\/p>\n\n\n\n<p>You can start by looking at your analytics and\nfind out what content people are reading on your site. Does this content\neffectively direct people into the next step in the sales process? Are users\nbrowsing around unable to find what they want? You can play around with\nchanging the content and structure to see if you can improve your conversion\nrate.<\/p>\n\n\n\n<p>Some web platforms even allow you to split\ntest: run 2 versions of the same page and see which works better.<\/p>\n\n\n\n<p>If you can double the number of customers who\nend up calling, you can double your revenue without improving rankings. SEO is\noften just focused on ranking, so CRO is commonly overlooked and can be a quick\nwin for businesses with established websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Back to Basics<\/strong><\/h2>\n\n\n\n<p>Every year, Gurus come on with some neat little trick that can help skyrocket your site to new levels. But tricks and trends can only get you so far. And in the local business space, search terms tend to be less competitive than national terms. <\/p>\n\n\n\n<p>If you are a local business looking to start\nwith SEO, it\u2019s important to focus on the basics. Don\u2019t get too hung up on the\nspecifics. Just do your best to create the most useful site possible, and make\nslow improvements to any pages that aren\u2019t performing as you\u2019d like. <\/p>\n\n\n\n<p>By focusing on these core components you\u2019ll be\nahead of 70% of the competition, allowing you to bring in some easy revenue\nbefore you really scale up your efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first few months of 2020 have been challenging for local businesses all around the world. Foot traffic is down and consumers are spending less money. Society is learning a lot of tough lessons from this pandemic. In spite of everything else,&#8230;<\/p>\n","protected":false},"author":84,"featured_media":33746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,5986,2357,450,761,2016],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategies to Rank Your Local Business Website in 2021 | Tech Web Space<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techwebspace.com\/strategies-to-rank-your-local-business-website-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies to Rank Your Local Business Website in 2021 | Tech Web Space\" \/>\n<meta property=\"og:description\" content=\"The first few months of 2020 have been challenging for local businesses all around the world. 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