{"id":35252,"date":"2020-06-19T16:32:22","date_gmt":"2020-06-19T16:32:22","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=35252"},"modified":"2020-06-19T16:32:23","modified_gmt":"2020-06-19T16:32:23","slug":"how-much-does-it-cost-to-advertise-on-billboards-by-size","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/how-much-does-it-cost-to-advertise-on-billboards-by-size\/","title":{"rendered":"How Much Does it Cost to Advertise on Billboards by Size?"},"content":{"rendered":"\n<p>If you spend quite a bit of time travelling on the highway, chances are you have noticed the billboard advertisements lining both sides of the road. This method of out-of-home (OOH) advertising has been around since the 19<sup>th<\/sup> century and is one of the most effective methods to reach thousands of consumers daily. They are generally located in highly visible, heavy traffic areas such as primary arterials, expressways, and major intersections. <\/p>\n\n\n\n<p>The ad artwork which is commonly digitally printed on large vinyl coated fabric membranes is often rotated by the outdoor plant operator amongst several locations to achieve the desired reach of the population. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Cost of Billboard Advertising?<\/h2>\n\n\n\n<p>Whether you are a marketing agency that is\nlooking to swipe a prime spot in Time\u2019s Square for your newest account or if\nyour curiosity piqued after doing a little bit of research, you found yourself\nasking <a href=\"https:\/\/www.adquick.com\/billboard-cost\"><em>what is the cost of a billboard<\/em><\/a><em>?<\/em> The quick and short answer is: it\nvaries. <\/p>\n\n\n\n<p>Just like any method of marketing,\nbillboard pricing is based on a CPM model which is simply the cost for one\nthousand impressions. However, it is important to also keep in mind that CPMs\ntend to vary between companies and even specific billboards. Like any product\nor service, a huge factor in determining the cost of a billboard boils down to\nsupply and demand. The more attractive a billboard location is to marketers,\nthe more expensive it will be. <\/p>\n\n\n\n<p>With that being said, another important\nfactor in determining the cost comes down the size of the billboard. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Billboard Sizes and Costs<\/h3>\n\n\n\n<p>Billboards come in many different shapes,\nstyles, and sizes. However, the size is what generally contributes to an\nincrease in price. The general rule of thumb is the larger the billboard, the\nhigher the price. This is because larger signs generally pack a much bigger\nvisual punch to consumers and the steps associated with installing one of these\nenormous billboards is much more complex than a smaller one. The three most\ncommon billboard sizes are:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bulletin<\/h4>\n\n\n\n<p>The billboard that most people are commonly\nfamiliar with is the bulletin. This method of advertising is what you see what\nyou drive along major roads. They are the second largest size of billboard and\nmany people consider them to be the most impactful. These powerful signs are\ntypically 14 feet high to 48 feet wide. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Spectacular<\/h4>\n\n\n\n<p>As the name implies, spectaculars are\nsuper-sized bulletin billboards. They are pretty rare, but you will mainly\nnotice them in high traffic, buzzy areas such as the Las Vegas Strip or Times\nSquare. These monstrous signs are typically 20 feet high and 60 feet wide. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Posters<\/h4>\n\n\n\n<p>Commonly referred to as a 30 sheet, posters\nare billboards that are a little smaller than a bulletin. These signs are commonly\nfound in urban areas, often on primary roads where large bulletin billboards do\nnot fit. The standard sizes for these billboards are 12 feet high and 24 feet\nwide. <\/p>\n\n\n\n<p>Like we mentioned a little earlier, the pricing for billboards varies. Although the size of the billboard does play a factor in determining the cost, the location is going to make the biggest impact on price. <\/p>\n\n\n\n<p>For an example, you can have the largest billboard in the city but have a terrible location which would lower the cost significantly. <\/p>\n\n\n\n<p>However, if you had a small billboard located in a hot, high-traffic area, you will notice the cost go up. If you are a business owner and are exploring different marketing avenues, we highly recommend billboard advertising \u2013 we know you won\u2019t regret it! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you spend quite a bit of time travelling on the highway, chances are you have noticed the billboard advertisements lining both sides of the road. This method of out-of-home (OOH) advertising has been around since the 19th century and is one&#8230;<\/p>\n","protected":false},"author":84,"featured_media":35256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4898,1794],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does it Cost to Advertise on Billboards by Size? | Tech Web Space<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techwebspace.com\/how-much-does-it-cost-to-advertise-on-billboards-by-size\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does it Cost to Advertise on Billboards by Size? | Tech Web Space\" \/>\n<meta property=\"og:description\" content=\"If you spend quite a bit of time travelling on the highway, chances are you have noticed the billboard advertisements lining both sides of the road. 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