{"id":5158,"date":"2018-01-22T06:57:59","date_gmt":"2018-01-22T06:57:59","guid":{"rendered":"http:\/\/www.techwebspace.com\/?p=5158"},"modified":"2022-07-28T03:15:33","modified_gmt":"2022-07-28T03:15:33","slug":"best-practices-maximize-seo-potential-magento-2-layered-navigation","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/best-practices-maximize-seo-potential-magento-2-layered-navigation\/","title":{"rendered":"Best Practices to Maximize SEO Potential with Magento 2 Layered Navigation"},"content":{"rendered":"\n

Did you ever go through a period where you got insecure about your identity and existence? Amidst the throng of 7 billion people, how did you prove your existence? What extra effort did you put into letting the world know that you are a useful entity that occupies space and volume?<\/p>\n\n\n\n

Similarly, you ticked all the requisites of building a great website, but what did you do to make people aware of your website\u2019s existence surrounded by billions of eCommerce competitors? You need to put extra shots in your work to achieve the said. How can you do it? The answer lies in the concept of SEO i.e., Search Engine Optimization.<\/p>\n\n\n\n

SEO is a process by which you improve the visibility of a website\/webpage in a web search engine by certain tactics. The list of tactics to better the web search is unlimited, but you will have to figure out what\u2019s ideally suited for your website.<\/p>\n\n\n\n

Recommendations to Maximize SEO potential to have a good ranking in the SERPs:<\/strong><\/h2>\n\n\n\n

Start With the Basics: Introspect your Technical Issues<\/strong><\/h3>\n\n\n\n

Though Google has introduced smart SEO algorithms like \u201cPenguin\u201d, \u201cRankbrain\u201d, \u201cPanda\u201d, \u201cPigeon\u201d, and \u201cHummingbird\u201d to optimize the quality search, the problem may lie in your website\u2019s structure and technicality. Technical issues like adding images which are not search-friendly, shady links, poorly implemented navigation, etc could make it difficult for ever-changing Google\u2019s algo-spiders to get hold of you. Before spending thousands of bucks for optimization, make sure that your website is internally optimized.<\/p>\n\n\n\n

Introduce Great Content: A Soul Which Pumps Life in Web Traffic<\/strong><\/h3>\n\n\n\n

One of the most basic steps by which you can improve a website\u2019s SEO position<\/a> is by posting useful content. Posting important content and more importantly fresh content on a regular basis would help Google and other search engines to pick up your website.<\/p>\n\n\n\n

The sole motive for posting unique content is that they compel users to visit the site time and again. Publishing stale or duplicate content would not only repel your clients but would make it difficult for you to hit the top of the search page.<\/p>\n\n\n\n

One way to rank well in the search engines is by writing blogs which at least contain 500 words. The chances of long post visibility are much greater than the shorter ones. Long posts are important pillars of SEO strategy.<\/p>\n\n\n\n

Reason: <\/strong>Lengthier the post, the <\/em>greater the clues for Google to determine what your blog is all about. Since you will have more headings, links, and images, you don\u2019t need to stuff keywords.<\/em><\/p>\n\n\n\n

Stick to the Fundamentals: Reflect your Work Through URLs<\/strong><\/h3>\n\n\n\n

Just as website contents, informative URLs are important. Make certain that your URL is easily readable and is easy for Google to identify what\u2019s the purpose of your website\/page. Keeping unreadable symbols in your website URL would make your website\u2019s discovery extremely arduous.<\/p>\n\n\n\n

Include Lucid Links: Both Internally and Externally<\/strong><\/h3>\n\n\n\n

The maximum advantage of SEO potentiality can be reaped by including correct links.<\/p>\n\n\n\n

– Internal Links<\/em><\/strong><\/h4>\n\n\n\n

Internal links are good for user navigation within the website. Internal links are known to create a bridge between your contents and supply a good amount of data to Google to analyse the schema of your website. They can build hierarchical order on your site, which empowers you to post valuable links. So opting for a smart linking strategy can enhance your SEO.<\/p>\n\n\n\n

Internal links connect the site and the users and inform the user about the traffic of certain pages of your website. Optimize internal links in such a fashion that Google gets to know that these links are essential for the consumers.<\/p>\n\n\n\n

Internal links like Layered Navigation<\/a>, and Navigation bars, could help users to extract the correct product. You can call it an internal optimization of your site.<\/p>\n\n\n\n

Role of Layered Navigation – Positives and Negatives<\/strong><\/h4>\n\n\n\n

Layered navigation is widely used by the eCommerce industry to organize websites. It helps in drilling down the products, breaking the product attributes and broadening the decision-making abilities. A user can filter results based on several combinations of attributes. This sort of navigation gives immense control over the product search process.<\/p>\n\n\n\n

Another advantage of layered navigation is that it eradicates the option of page reloads and helps in the easy comparison of the products.<\/p>\n\n\n\n

Despite these positives, layered navigation can cause specific problems in SEO ranking.<\/p>\n\n\n\n