{"id":6070,"date":"2021-02-23T15:10:56","date_gmt":"2021-02-23T15:10:56","guid":{"rendered":"http:\/\/www.techwebspace.com\/?p=6070"},"modified":"2021-03-11T10:19:25","modified_gmt":"2021-03-11T10:19:25","slug":"detailed-guide-grow-traffic-new-seo","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/detailed-guide-grow-traffic-new-seo\/","title":{"rendered":"A Detailed Guide on How to Grow Traffic When You Are New to SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">People who have never dealt with online business always worry about SEO. They are sure that the process of optimization is complicated and too technical. That\u2019s why newbies prefer to keep &nbsp;away from SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It goes without saying that a simple lack of time doesn\u2019t give us a chance to discover how to do an SEO in detail. Probably, you don\u2019t even need to have in-depth knowledge of this. However, you must be familiar with the basics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is it crucial to know this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will help you do the basics of optimization by yourself and never get ripped off with hiring some SEO expert for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide is an excellent opportunity for everyone to understand SEO and succeed in getting organic traffic for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start!<\/span><\/p>\n<h2><b>What Does Your Target Audience Search For?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you put aside all technical stuff regarding SEO, you will see that it gives you a clear vision of what your target audience search on the web and what they care about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get me wrong, SEO is not the way to understand your audience\u2019s psychology. &nbsp;SEO includes a bunch of strategies that help your website fit (and meet) your audience\u2019s needs. You can see what people want from your website considering the comments they leave. Furthermore, emails from your customers can tell you a lot as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on what people tell, what phrases and terms they use. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I will provide you with an example to give you a clear idea of how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s presume that you need to make some SEO improvements for a hotel in Paris. How do you think, what inquiries will be used by your potential customers? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I believe people will put queries like:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u2018Hotels in Paris\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018Place to stay in Paris\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018Paris accommodation\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018Accommodation in Paris\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018Place to stay in Paris\u2019<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It looks like our common sense helped us to identify what people are going to ask on search engines. Now it is time to see how people discuss this topic.<\/span><\/p>\n<h3><b>How Do People Discuss Your Topic?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I suggested a couple of terms that might be theoretically used by people. It is time to see what information about these keywords Ahrefs <\/span><a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><span style=\"font-weight: 400;\">Keywords Explorer<\/span><\/a><span style=\"font-weight: 400;\"> tool will give me. Will check this out with a keyword \u2018<\/span><i><span style=\"font-weight: 400;\">hotels in Paris<\/span><\/i><span style=\"font-weight: 400;\">\u2019<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6076\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/1-1024x431.png\" alt=\"\" width=\"640\" height=\"269\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/1-1024x431.png 1024w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/1-300x126.png 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/1-768x323.png 768w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/1.png 1338w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can see that \u2018hotels in Paris\u2019 has a pretty solid search volume in the U.S and the United Kingdom. Furthermore, a keyword \u2018hotels in Paris\u2019 has a direct relation to a wider topic \u2018Paris hotels\u2019 that has a substantial search volume as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get other related keyword ideas, I recommend you to play with <\/span><a href=\"https:\/\/ahrefs.com\/keyword-generator\"><span style=\"font-weight: 400;\">keyword generator<\/span><\/a><span style=\"font-weight: 400;\"> tool. It suggests you a list of keywords that you can use for your content. <\/span><\/p>\n<h3><b>See what search suggestions you will get on Google<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines can give you a hint what queries are used by people most of the time. Just start typing your inquiry and wait a bit. Google will suggest you what might spark your interest.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6080\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/2.png\" alt=\"\" width=\"640\" height=\"186\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/2.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/2-300x87.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You will see that adding a particular letter will give you more precise search variations.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6081\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/3-1024x285.png\" alt=\"\" width=\"640\" height=\"178\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/3-1024x285.png 1024w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/3-300x84.png 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/3-768x214.png 768w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/3.png 1264w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t want to spend your time on search engines looking for keyword ideas, you can stick to \u2018search suggestions\u2019 at Ahrefs. What\u2019s more important, Keywords Explorer provides you with such metrics as the number of searchers, keyword difficulty estimation, cost per click value, and others. <\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6082\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4-1024x435.png\" alt=\"\" width=\"640\" height=\"272\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4-1024x435.png 1024w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4-300x128.png 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4-768x327.png 768w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4-1175x500.png 1175w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/4.png 1336w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3><b>Check out related searches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By the way, another good way to search for relevant keywords is to look at the \u2018related searches\u2019 section at the bottom of your search engine. Now let\u2019s see what Google gives us.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/5-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6084\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/5-1.png\" alt=\"\" width=\"640\" height=\"223\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/5-1.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/5-1-300x105.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3><b>How do your potential customers talk about your topic?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, in-depth research on search engines is an excellent way to see what your target audience looks for. But it is still not enough to succeed in SEO. You can understand what people are talking about in the niche you\u2019re operating by talking to your customers personally. However, it is time-consuming and not always resultative. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, you can save your time and get the results you need by using <\/span><a href=\"https:\/\/ahrefs.com\/content-explorer\"><span style=\"font-weight: 400;\">Content Explorer<\/span><\/a><span style=\"font-weight: 400;\"> tool from Ahrefs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to see the most popular content for \u2018France travel\u2019 for the past year.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/6.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6085\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/6.png\" alt=\"\" width=\"640\" height=\"493\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/6.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/6-300x231.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I can see that travel guides are popular. Thus, it is reasonable to write content that covers this topic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can go further and run through <\/span><b>social media channels, communities, and forums<\/b><span style=\"font-weight: 400;\">. What is the benefit from this? You will be able to get the information first of all. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media channels can provide you with a variety of groups related to your topic. For example, go to Facebook and type your query. In our case, it will be \u2018travel Paris\u2019.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/7.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6086\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/7.png\" alt=\"\" width=\"640\" height=\"368\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/7.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/7-300x173.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are lots of people who are obsessed with this topic. So, start brainstorming the ideas for your content and fill up a blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find the same useful information on Quora &#8211; a Q&amp;A platform. <\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/8.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6087\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/8.png\" alt=\"\" width=\"640\" height=\"357\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/8.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/8-300x167.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good idea to write a post dedicated to the question from the list \u201cIs it safe to travel to Paris?\u201d, isn\u2019t it? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you can find lots of communities that highlight your subject, like <\/span><span style=\"font-weight: 400;\">Rick Steves Travel Forum<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/9.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6088\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/9.png\" alt=\"\" width=\"640\" height=\"305\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/9.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/9-300x143.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3><b>Keyword intent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are three types of searches:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Informational<\/b><span style=\"font-weight: 400;\"> (people are looking for the information on a specific query, like \u2018places to visit in Paris\u2019)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Navigational<\/b><span style=\"font-weight: 400;\"> (people are looking for a specific site, like \u2018Paris airport\u2019)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Transactional<\/b><span style=\"font-weight: 400;\"> (people want to purchase something, like \u2018rent a car in Paris\u2019)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, here is the thing. You must understand the intent behind the terms people use. This intent is based on user behavior. The algorithm of a search engine pays attention to the words people use during their search sessions and provides them with the results that satisfy the users the best. Let me give you an example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we type \u2018Paris guide,\u2019 Google will give us content from different travel websites.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/10.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6089\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/10.png\" alt=\"\" width=\"640\" height=\"787\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/10.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/10-244x300.png 244w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When I change my query to \u2018stay in Paris\u2019, I see a list of different hotels and other places where to stay for a night.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/11.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6090\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/11.png\" alt=\"\" width=\"640\" height=\"463\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/11.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/11-300x217.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3><b>How to Optimize Pages for Search<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, we\u2019ve got to the question \u2018how can we optimize pages for search?\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first position we\u2019re going to start with is on-page optimization. On-page optimization is all about optimizing the pages of your website. So, let\u2019s consider each element of the on-page SEO one by one.<\/span><\/p>\n<h4><b>#1 Content<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Content is king, and it forms the significant part of information load on the pages. Thus, without high-quality content, you can do nothing to succeed in SEO. There are debates about content length &#8211; does it affect its quality? Well, this assumption is not, actually, correct. Remember, your primary goal is to focus on your readers. It means you should create useful content. Stick to writing the content including 2, 000+ words. <\/span><\/p>\n<h4><b>#2 URL<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The name of your web address must reflect the main idea of the information that is located on the particular page. The thing you should remember about is including a keyword you want to rank for. For instance, a Paris travel guide would go under the following URL \u2018domain.com\/paris-guide.\u2019<\/span><\/p>\n<blockquote><p><strong>Also read<\/strong>:&nbsp;<a href=\"https:\/\/www.ppc-outsourcing.com\/blog\/clicks-but-no-conversions-consider-auditing-your-google-adwords-ppc-account\/\">Clicks but No Conversions? Consider Auditing Your Google AdWords PPC Account<\/a><\/p><\/blockquote>\n<h4><b>#3 Meta properties<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Any web page has a couple of features that could be identified by search engines. These features are called \u2018meta title\u2019 and \u2018meta description.\u2019 A title tag is a good opportunity for you to include both a keyword you want a page to rank for + it is compelling to incline users to click on it. Talking about a meta description, I can say that you should not forget to include a target keyword as well. Google highlights the term you\u2019ve mentioned in every search result.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/12.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6093\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/12.png\" alt=\"\" width=\"640\" height=\"376\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/12.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/12-300x176.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h4><b>#4 Headers and subheaders:<\/b><\/h4>\n<p><b><span style=\"font-weight: 400;\">It is very important to help search engines understand the structure of pages on your website. And it is easy to do this with the help of HTML format for headers. <\/span><\/b><\/p>\n<p><b>H1<\/b><span style=\"font-weight: 400;\"> is an on-page title of the content and should contain the main keyword you want to rank for. There should be only one H1 per page. <\/span><\/p>\n<p><b>H2<\/b><span style=\"font-weight: 400;\"> is used for the titles of the main sections of the page. Here you can (and should) add the keywords you are targeting and use additional long-tail keywords if it is possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s run through the structure and see the sequence of each header.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">H1: A Step-By-Step Guide to Paris<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H2: Places to Visit<\/span>\n<ol>\n<li><span style=\"font-weight: 400;\"> H3: Eiffel Tower<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: The Louvre<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: Notre-Dame de Paris<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"font-weight: 400;\"> H2: Accommodations<\/span>\n<ol>\n<li><span style=\"font-weight: 400;\">H3: Hotel 1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: Hotel 2<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: Hotel 3<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"font-weight: 400;\"> H2: Restaurants &amp; Bars<\/span>\n<ol>\n<li><span style=\"font-weight: 400;\">H3: Restaurant 1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: Restaurant 2<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: Bar 1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H3: Bar 2<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;H2: Conclusion<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This structure helps search engines categorize your content, and it makes easier for readers to navigate through the text.<\/span><\/p>\n<h4><b><b>#5 Internal linking:<\/b><\/b><\/h4>\n<p>Internal linking is a good practice for improving the speed at which search engines crawl your website. Furthermore, it makes more convenient for users to jump over pages on your site. Here is an example of the internal linking that you can create on your website dedicated to traveling around Paris. Create a page that targets \u2018Guide to Paris\u2019 and links to separate pages, like \u2018Paris Accommodations\u2019, \u2018Paris Restaurants.\u2019<b><b><br \/>\n<\/b><\/b><\/p>\n<h4><b><b>#6 Images:<\/b><\/b><\/h4>\n<p><b><b><span style=\"font-weight: 400;\">Using visual elements on your website is a great way to attract more visitors. But how do search engines deal with images?&nbsp;<\/span><\/b><\/b>You must realize that search engine crawlers can\u2019t understand the entire information about the images without your help. So, you should use alt tags to explain crawlers what your image is all about. Plus, you should include a target keyword in alt tag description.<\/p>\n<h3><b>Make Your Site Accessible to Search Engines and People<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO implies doing a job that would satisfy both sides &#8211; humans and search engine crawlers. If human behavior is understandable, it is pretty tricky to understand the nature of crawlers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, the best way to cope with crawlers is to hire a professional technical SEO expert who would be able to deal with this side of SEO. Nevertheless, there are still some technical aspects that you must learn by yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at these elements.<\/span><\/p>\n<ul>\n<li><b>Site\u2019s loading speed<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Who likes to wait for something in our life? I believe no one does. The same happens when we talk about website\u2019s loading speed. Did you know that up to 40% of Internet users leave websites that need more than 3 seconds to load?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you already guessed you must pay attention to this aspect of website optimization without any doubts. I advise you to use <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google\u2019s PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> tool that will help to see the actual speed of your website and prompt &nbsp;how to improve it.<\/span><\/p>\n<ul>\n<li><b>Take care of a sitemap and a robots. txt file<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A sitemap is a file that helps search engines stroll about all pages that are located on your website and see how they are connected. It doesn\u2019t affect rankings; it just helps to find new pages and index them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Robots.txt file points out crawlers to those pages of the site that they should and should not index. The other reason why it is preferable to have robots.txt file is that search engines distribute a crawl budget, which has a particular amount of pages that could be visited per day.<\/span><\/p>\n<h3><b>Link-Building<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the last paragraph of the post that will introduce you another crucial aspect of SEO that is called link-building.&nbsp;Link-building is a strategy that entails different tactics aimed at generating links to your content, and there are digital marketing agencies who offer <a href=\"http:\/\/www.rowedigital.com\/\">link building service<\/a> for their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, you should analyze what techniques your competitors use. What link-building tactics would be more actionable in your niche? Afterwards, try to implement the strategy you believe will bring you tons of links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would like to cover two proven methods of link-building here.<\/span><\/p>\n<ul>\n<li><b>Email outreach<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Email outreach is the process of building business relationships between people. As a rule, these relationships are built on a win-win basis.<\/span><\/p>\n<blockquote><p><strong>Also read<\/strong>:&nbsp;<a href=\"https:\/\/www.ppc-outsourcing.com\/blog\/time-mobile-first-ppc-strategy-effective-ppc-management\/\">It\u2019s Time to Have a Mobile-First PPC Strategy for Effective PPC Management<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And here is a quick overview of how to do it in detail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to write a piece of content you would like to promote. Afterwards, try to find authoritative websites that would be a nice fit to get a link back to your written material. Type &nbsp;a keyword you would like to rank for in Google and check out the search results. <\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/13.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6094\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/13.png\" alt=\"\" width=\"640\" height=\"772\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/13.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/13-249x300.png 249w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then choose the page you would like to explore regarding backlinks with the help of <\/span><a href=\"https:\/\/ahrefs.com\/site-explorer\"><span style=\"font-weight: 400;\">Site Explorer<\/span><\/a><span style=\"font-weight: 400;\"> tool.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/14.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6095\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/14.png\" alt=\"\" width=\"640\" height=\"275\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/14.png 640w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/14-300x129.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Despite the fact that there are only 33 backlinks, you can choose whatever backlink you are interested in the most and contact the author of the post.<\/span><\/p>\n<p><a href=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/15-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6097\" src=\"http:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/15-1.png\" alt=\"\" width=\"653\" height=\"262\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/15-1.png 653w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2018\/02\/15-1-300x120.png 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">What else do you need for a successful outreach? Email address of the target you want to reach out and a super-personalized email template.<\/span><\/p>\n<ul>\n<li><b>Guest posting <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Guest posting is the safest way to build links. You offer high-quality and useful content asking for a reward as a backlink to your website. If you want to succeed in guest posting, make sure you follow these three rules.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Your priority must be authoritative websites that generate lots of traffic<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Write high-quality and useful content only<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add relevant links to other resources <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When all these conditions are met, your guest blogging will bring you benefit.<\/span><\/p>\n<h3><b>To Sum Up<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Obviously, SEO is the only solution when it comes to driving traffic to your website. Yes, it might seem difficult or scary at first glance. But when you start to delve into search engine optimization, you realize that it is not as hard as you thought at first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main rule here is don\u2019t forget these four options:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Don\u2019t forget about keyword difficulty, search intent, and search volume when you do a keyword research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep an eye on website\u2019s loading speed and its structure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do a link-building getting links from the high-authority sites<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize pages to rank for a target keyword<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s all. Now you are ready to optimize your website properly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you found this article worthy, please, comment on it and share throughout your social media channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People who have never dealt with online business always worry about SEO. They are sure that the process of optimization is complicated and too technical. That\u2019s why newbies prefer to keep &nbsp;away from SEO. 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